Black Diamond Coatings Adds Two Senior Sales Leaders

Black Diamond Coatings, Inc. (BDC Brands), a veteran- and family-owned manufacturer of premium home improvement products, has named Greg McKenzie as Executive Vice President and Ashley Drummond as National Account Manager. 

The hires signal a strategic push to expand the company’s DOMINATOR, AQUA-X, and OBSESS brands across national retail and online channels. 

“Greg and Ashley each bring decades of home-improvement expertise and a customer-first mindset that fits our culture perfectly,” said David Warren, CEO of Black Diamond Coatings. “They know how to build the next generation of partnerships that will bring our products to more homeowners and contractors than ever before.”

McKenzie will lead BDC’s overall sales strategy and commercial organization. He brings over 35 years in the home channel working with both retailers and manufacturers. A longtime Lowe’s and Home Depot merchant and sales leader, he has also held senior sales leadership roles at Danco (an NCH Corporation company), Delta Faucet, and Black & Decker’s Hardware and Home Improvement Division. 

Drummond will help grow BDC’s portfolio of national retail accounts. She has two decades of merchandising and category-management experience, including leadership of billion-dollar categories at Lowe’s, one of the nation’s largest home improvement retailers. 

“Greg and Ashley represent the most significant investment in sales leadership in our company’s history, and it was an easy decision,” said Heather Warren, President of Black Diamond Coatings. “We built our brands on performance and quality people can trust; now we have the team to make them available to more end users.”

Backed by ISO 9001-certified U.S. manufacturing, a rapidly expanding retail footprint, and a growing team of industry professionals, BDC Brands is positioned to lead its categories at national scale.